Goal: Redesign their penguin mascot to reflect the house’s off-beat personality with merchandise that stands out.

What do you never see a penguin do? Skateboard.

I set out to create the coolest penguin ever. Ahh yes. A *cooooooooool* penguin doing a cool kick flip in cool cargo pants and cool hypebeast sneakers.

To inject a bit of humor into the design, the penguin’s wearing penguin merchandise (peng-ception) and the caption references a campus joke.